Have you ever seen any of the Heineken commercials?
More specifically have you ever seen “The Entrance”
A commercial so truly awesome that it has it’s own poster, as though it were a movie.
In a way it is a short film, action packed and over the top, but still well angled and choreographed. It has everything an award winning movie would have.
Angle & Framing
Shots (not the alcoholic kind)
The director also has a lot of continuous scenes in the commercial, these are my favorite types of scenes. For example take the movie Pride and Prejudice (the one with Keira Knightly) a lot of the scenes, instead of cutting to a new angle of a character, simply glide from one room to the next, with each room showing a different character and a new conversation. If you don’t watch Jane Austen movies, because that’s simply not your cup of tea, heres another example: Kill Bill in the final scenes where Uma Thurman goes after Lucy Liu in the restaurant, this is also a continuous shot.
As you may have noticed either by looking at the pictures or at the link to the video, the main actor doesn’t even get the Heineken until the very end of the commercial. Why is that? becuse unlike
Bud Light or Corona other name brand beers, Heineken focuses more on the fact that you don’t have to binge drink your way through an eight pack to be the life of the party. Check out a few of their other commercials
most of them depict people who are experiencing an awesome night, and happen to be drinking Heineken towards the end. Heineken is one of the few alcohol ads where you see the character drinking not because its spring break and everyone is also happily drinking, not because theres a famous british actor sitting in a dimly lit room telling you that if you drink you will look just as awesome, nor because ‘Merica. Heineken goes more a long the lines of ‘Hey, your having an awesome night, how bout a light drink?’
And for that Heineken, I give you a pat on the back. And an honorary imaginary Emmy.