Movie#1, Music, Visual Literacy
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YOLO: How to

In this music video by The Lonely Island, we get a new twist on the meaning yolo. Yolo stands for you only live once, in a way it’s the new generations way of saying carpe diem. Yolo is a term used when someone is about to, or already has done a stupid or regretable thing.

But in this music video yolo is taken literally, and they sing about the precautions you should take because you only have one life and it would be better if you were alive for it (deep). Towards the end the lonely island sings “you oughta look out also stands for yolo”

Screen Shot 2014-10-09 at 11.12.44 PM

Featuring Adam Levine

the triangles make Adam Levine's face central as well as the yolo sign. Kind of like a funnel.

the triangles make Adam Levine’s face central as well as the yolo sign. Kind of like a funnel.

& Kendrick Lamar

"Invest in a 401k"

“Invest in a 401k”

WIth this video I bestow upon you the staples of every good music video

1) Triangles Triangles Triangles & Threes

Triangles triangulate of course. They help center and frame the singer.

"always wear a chastity belt and triple lock it"

“always wear a chastity belt and triple lock it”

In this scene no one is singing but the lyrics are about the chastity belt and the women are pointing to the belt. Which makes this a triangle too.

this one actually has a rectangle in it, but you get the gist.

this one actually has a rectangle in it, but you get the gist.

Here is an example of triangles that aren’t made with people, or the usual vertical triangle. These triangles also help center the group. Because there are so many of them, triangles pointing outwards helps put all of the singers in the frame.

4) Zoom

yolo

This scene was actually a dolly in, but it’s the same concept. Zooming in is another way to put attention on the singer. Also putting them to the side of the frame, in a wide shot, while putting things in the background help dramatize and the scene. As well as helping portray the lyrics.

"Stay away from kids, cause they have mad lice"

“Stay away from kids, cause they have mad lice”

You can tell that it’s a zoom because of the depth in the picture, the kids in the background are really fuzzy.

2) Stand Out

"cook your meat till it's done"

“cook your meat till it’s done”

Using color to stand out from the background not only helps bring the main subject forward, but it also makes them stand out so that you focus on them. Quite Similar to using negative space as a way of centering an object.

Kendrick Lamar and the Lonely Island

Kendrick Lamar and the Lonely Island

When Kendrick Lamar raps he’s the only one in the group that isn’t wearing sunglasses

Or Dont Stand Out

Towards the end the whole group sings together, and to show their unison they match their clothes. They also stand in parallels.

"yolo. Say no no. Isolate yourself and just roll solo. Be careful-o"

“yolo. Say no no. Isolate yourself and just roll solo. Be careful-o”

"pull out all your teeth so you can't bite your tongue"

“pull out all your teeth so you can’t bite your tongue”

3) Light & Low Angles

This might start to get repetitive, but it’s all about the singers (or singer). When light is shining behind their heads, most likely from a low angle when your using the sun, it frames the singer and makes them the center of your attention.

Adam Levines arms are framing the singers in the background, who are all being framed by the bridge further in the background.

Adam Levines arms are framing the singers in the background, who are all being framed by the bridge further in the background.

too much light.

too much light. . . or is it?

All together now

Now lets put them all together.

The light is creating a triangle. They are all singing together, while wearing matching clothes, and being parallel. The scene is being filmed at a slight low angle, which is zoomed in. They also zoom in on individual faces, as the scene progresses.

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