In this music video by The Lonely Island, we get a new twist on the meaning yolo. Yolo stands for you only live once, in a way it’s the new generations way of saying carpe diem. Yolo is a term used when someone is about to, or already has done a stupid or regretable thing.
But in this music video yolo is taken literally, and they sing about the precautions you should take because you only have one life and it would be better if you were alive for it (deep). Towards the end the lonely island sings “you oughta look out also stands for yolo”
Featuring Adam Levine
& Kendrick Lamar
WIth this video I bestow upon you the staples of every good music video
1) Triangles Triangles Triangles & Threes
Triangles triangulate of course. They help center and frame the singer.
In this scene no one is singing but the lyrics are about the chastity belt and the women are pointing to the belt. Which makes this a triangle too.
Here is an example of triangles that aren’t made with people, or the usual vertical triangle. These triangles also help center the group. Because there are so many of them, triangles pointing outwards helps put all of the singers in the frame.
This scene was actually a dolly in, but it’s the same concept. Zooming in is another way to put attention on the singer. Also putting them to the side of the frame, in a wide shot, while putting things in the background help dramatize and the scene. As well as helping portray the lyrics.
You can tell that it’s a zoom because of the depth in the picture, the kids in the background are really fuzzy.
2) Stand Out
Using color to stand out from the background not only helps bring the main subject forward, but it also makes them stand out so that you focus on them. Quite Similar to using negative space as a way of centering an object.
When Kendrick Lamar raps he’s the only one in the group that isn’t wearing sunglasses
Or Dont Stand Out
Towards the end the whole group sings together, and to show their unison they match their clothes. They also stand in parallels.
3) Light & Low Angles
This might start to get repetitive, but it’s all about the singers (or singer). When light is shining behind their heads, most likely from a low angle when your using the sun, it frames the singer and makes them the center of your attention.
All together now